Case Study
BlackBerry Z10 Cineplex Pre-Launch Smartphone Demonstration - Calgary, Alberta, Canada
Client Industry: Technology/Consumer Electronics
Challenge:
BlackBerry needed to orchestrate a series of pre-launch demonstrations for their Z10 smartphone at multiple Cineplex locations in Calgary, Canada. The operation required managing teams of brand ambassadors, ensuring the security and discretion of pre-launch devices, and coordinating complex logistics across multiple venues. The client needed someone who could handle these responsibilities despite not being a professional event manager or tech demonstrator.
Solution:
I took on this non-typical operational challenge and:
- Directed 7 teams of brand ambassadors across multiple Cineplex locations
- Ensured security and discretion while transporting pre-launch smartphone devices
- Organized discreet delivery of devices to each venue every night
- Handled setup and tear down of displays at each location
- Managed various unexpected issues as they arose
- Repeated this process each weekend for a month
Results:
- I successfully facilitated the demonstration of the BlackBerry Z10 to potential customers before launch
- I maintained the security and confidentiality of pre-launch devices throughout the month-long operation
- I ensured smooth operation across multiple venues despite not being a professional event manager
- I effectively managed and coordinated multiple teams of brand ambassadors
- I handled logistical challenges and unexpected issues without disrupting the demonstration schedule
Key Takeaways:
- Adaptability: Successfully managed a complex operation outside of my usual expertise
- Security management: Ensured the safety and confidentiality of sensitive pre-launch products
- Team leadership: Effectively directed multiple teams across various locations
- Logistical coordination: Managed complex delivery and setup processes across multiple venues
- Problem-solving: Handled unexpected issues quickly and efficiently
This case study demonstrates my ability to take on complex, multi-faceted projects requiring discretion, security, and coordination across multiple teams and locations. It showcases my adaptability in managing responsibilities outside my primary skill set and delivering results in high-stakes situations.
Available worldwide, wherever problems need solving.
Available worldwide,
wherever problems need solving.
Meet Chad
I solve problems.
Sometimes, I use the skills I developed as a project manager in commercial real estate. Other times, I write long-form SEO articles that hit page one on Google. I may be dealing with building permits one day and handling purchasing the next. Or setting up temporary offices. Or acting as a fill-in sound engineer for a venue.
But whether I have experience with your problem or not is irrelevant.
It’s about my intuitive ability to understand what it will take to solve it without tying you up in the process.
That’s why my clients choose to work with me.
